AI Insights · Timothy · July 2025
Top 5 Personalization Apps Performance in Bulgaria, Q2 2025
Discover the performance trends of the top personalization apps in Bulgaria for Q2 2025, with data insights from Sensor Tower.
In the second quarter of 2025, the personalization app market in Bulgaria, as analyzed by Sensor Tower, displayed diverse trends across the top five apps on a unified platform.
Zedge™ Wallpapers & Ringtones saw a notable increase in weekly revenue, peaking at around $326 in late June. The app experienced consistent weekly downloads, with numbers hovering between 2.7K and 3.2K. Active user engagement peaked mid-quarter at approximately 75.5K, though it declined to 45.3K by the end of June.
Minimal Watch Faces showed a steady revenue stream, hitting a high of $79 in early June. Weekly downloads ranged from 748 to 1.3K, while active users remained stable, closing the quarter at around 1.6K.
USB Screen Share - Phone to TV experienced fluctuating revenue, dropping to $3 by the end of June. Downloads were relatively low, reaching a maximum of 182 in late April. Active user numbers stayed consistent, ending the quarter with about 326 users.
Niagara Launcher ‧ Home Screen maintained a modest revenue, peaking at $45 in early May. Downloads were stable, with a slight increase towards the end of the quarter. Active users slightly increased, finishing at approximately 1K.
Clap to Find My Phone: Whistle showed a significant increase in downloads towards the end of June, reaching 1.2K. Active users also rose sharply, ending the quarter at over 1K. Revenue varied, peaking at $30 mid-quarter.
These insights, sourced from Sensor Tower, highlight the dynamic nature of app performance in Bulgaria. For more detailed insights, visit Sensor Tower's platform.
